One solution that has long been a recommendation from veterinarians around the world is single protein dog food.

In a nutshell, this type of diet focuses on a single source of protein, making it an excellent option for dogs with sensitive stomachs or food intolerances.

More generally, however, a single protein diet offers a well-balanced diet for your dog. It provides all the necessary nutrition they need to live a healthy, happy life. Given that the gut is otherwise known as the second brain, it’s important to get your dog’s diet right. After all, a healthy gut equals a happy pup!

What is single protein dog food?

Single protein dog food contains only one type of animal protein, be it chicken, lamb, kangaroo, or another type of meat source.

Many traditional dog foods mix various proteins, which can increase the risk of allergic reactions or digestive upset. A single protein diet simplifies your dog’s nutrition by removing potential allergens and offering a more digestible, balanced meal.

Need helping distinguishing between a food allergy and an intolerance/sensitivity?

When a dog develops a food allergy, their immune system has identified something in their food as harmful, triggering a response. An intolerance occurs when their digestive system has trouble processing certain ingredients.

Why Veterinarians recommend a single protein diet

Many vets, pet nutritionists and pet dermatologists recommend single protein diets, particularly during elimination trials or for long-term allergy management.

Multi-protein diets (or those with many added ingredients) can complicate the diagnosis or management of allergies. When exploring the origin of an allergy or intolerance in pets, an elimination trial is used to help narrow down the cause of the reaction. 

In the same vein as a single protein diet, a novel protein diet is a method whereby the pet is exposed to a protein source they haven’t tried before – for example, crocodile or kangaroo meat. 

This is because, although canines are carnivores by nature, they can still develop sensitivities to common proteins. Surprisingly, chicken and beef are known to trigger allergic reactions or intolerances in dogs. With single protein dog food, you can systematically introduce new proteins without the confusion of multiple allergens.

Watch this short clip where veterinarian experts Dr Mina Cassamatis, Dr Jacqui Ley and Dr Alex Moore explain the benefits of a single protein dog food diet.

Benefits of a single protein diet

1. Easier identification of food allergies and sensitivities: If your dog shows signs of allergies – itching, skin problems, or gastrointestinal issues – single protein dog food makes it easier to identify the specific ingredient causing the problem.
2. Gentle on sensitive stomachs: Dogs with sensitive stomachs often struggle to digest certain proteins. A single protein diet limits the number of ingredients, making it easier for their digestive systems to process the food. Prime100’s single protein dog food uses high-quality, fresh ingredients to ensure optimal digestion and nutrient absorption.
3. Tailored to your dog’s needs: Whether your dog is allergic to certain proteins or requires a specific diet due to a medical condition, a single protein diet allows you to tailor their nutrition to suit their needs. 
4. Backed by vets and science: Prime100’s single protein dog food is developed in collaboration with veterinarians and backed by scientific research. It’s recommended by vets across Australia, including those at Bondi Vet. which makes it a trustworthy option for your pet’s health.

When considering which brand to feed your furry bestie, be sure to look for one that sources its ingredients locally. Prime100 use only Australian meat and veggies, and every meal is produced using human-grade ingredients. If it’s good enough for us humans, it’s good enough for our beloved pets!

Wondering if a single protein diet may quickly become unappealing to your furry friend? 

Never fear! A single protein diet is far from dull or monotonous – you can still offer your pet lots of variety by rotating through different recipes within the Prime100 range.

Once you’ve established what your pet isn’t allergic or sensitive to, you can interchange between various options. There are ten different flavours in their slow cooked range alone! With Prime100’s extensive single protein diet dog food, you can also vary between the cooking process – from slow cooked to air dried to fresh rolls.

Variety is the spice of life, and your dog can still enjoy an abundance of different flavours with a single protein diet while keeping their gastrointestinal system happy.

Try Prime100’s single protein dog food for FREE:

Give your dog a diet that’s easier to digest and perfect for managing allergies or sensitivities. Prime100 offers a range of single protein dog food options that are Australian-made and packed with high-quality ingredients. 

Sample Prime100 today and give your dog the balanced, gentle nutrition they need to thrive!

The post Single protein dog food – What is it and why is it good for dogs? appeared first on Mad Paws.

While some are willing to risk it and go without it, others consider the peace of mind that can pay off (financially and metaphorically) in the long term.

In this article, we’ll break down the average cost of pet insurance and compare them to the sudden expenses that can arise if your pet has an accident or health issue. 

By the end, you’ll have a clearer picture of how it can be a smart safeguard for you, your furry friend, and your wallet.

How much does pet insurance cost?

Given pets are considered precious family members, you’d want to protect them from illness or harm where possible. More importantly, you’d want to spare yourself and your family from having to make any heartbreaking decision if it meant outlying a large sum of money in an emergency.

On average, dog owners can expect to pay around $20 to $60 per month for basic accident and illness cover, while more comprehensive dog insurance can range from $70 to over $100. Cat insurance, in comparison, often costs less – averaging between $10 to $40 per month for basic coverage, and slightly higher for premium plans.

Of course, pet insurance prices can vary based on factors like; the type of pet you own, your pet’s breed, your pet’s age, and their living situation. Different pet insurers will also differ in what they cover, which can alter the cost of the policy. 

Considering whether pet insurance is worth it?

According to a recent survey conducted on pet ownership in Australia, over 60% of Australian respondents don’t have insurance because it’s too expensive.

Considering the average cost of acquiring a pet has almost doubled since pre-covid times, it’s only natural to try and save on costs where possible. 

The question is, however, how much are you really saving?

After pet food, vet bills and medications are the second biggest expense for Aussie pet owners. 

So why not reduce the upfront expense and make way for a stress-free safety net that covers things like consultations, treatments, surgeries, and even specialist care.

For the cost of your takeaway coffees each month, your pet’s health & safety should be the same as their love for you. Unconditional.

What does pet insurance cover?

Many quality insurance providers offer pet policies with coverage tailored for common health issues and accidents. Look for plans that cover:

• Accidents: Injuries from car accidents, fractures, poisoning, and ingestion of foreign objects.
• Illnesses: Common conditions like skin infections, ear infections, and stomach issues, as well as more severe illnesses such as cancer or kidney disease.
• Surgery and hospitalisation: Coverage for surgeries and follow-up treatments that can otherwise be very costly.
• Diagnostics and testing: Reimbursements for x-rays, MRIs, blood & urine tests, and specialist consultations.

If your dog or cat gets sick or injured, some insurers may reimburse up to 80% of eligible vet expenses.

And, for an extra layer of protection, the best policies often include wellness and preventative care add-ons for vaccinations, dental cleanings, and flea and tick treatments.

Do your research on the best pet insurance Australia has to offer, and shortlist the ones that offer:

• Your choice of vet
• Routine pet care inclusions (think vaccinations and dental check-ups)
• Multiple annual claims
• Coverage for tick paralysis and snake attacks

At the end of the day, value outweighs all else. 

Monthly pet insurance costs vs. potential vet bills

To truly see the value of pet insurance, let’s consider some common scenarios and their associated costs.

Dental disease

• Treating dental disease in dogs costs an average of $706, including cleanings, extractions, and anaesthesia. For dogs with advanced dental problems, the price could easily rise even higher. 
• If you have pet insurance with coverage for dental treatment, much of this expense can be reimbursed. 

Given this is one of the most common issues seen in veterinary medicine – with 80% of dogs (and 70% of cats) over the age of 3 suffering from dental disease – it’s a no-brainer to invest in pet insurance for this scenario alone!

Skin allergies

• Treating skin allergies in dogs can be surprisingly costly, with the total cost often ranging from $500 to $2,000 per year. This includes expenses for regular vet consultations, specialised skin treatments, allergy testing, and medications. 
• For pet owners with an insurance policy that covers allergies, a substantial portion of these costs can be reimbursed. Monthly pet insurance premiums help make managing chronic skin issues more affordable and predictable, allowing your dog to get consistent care without financial strain.

Orthopaedic conditions

Orthopaedic conditions like hip dysplasia, intervertebral disc disease, patella luxation, and elbow dysplasia are prevalent in many dog breeds, especially large breeds and certain small breeds. Over 60 dog breeds are known to be prone to these issues, including popular breeds like Labradors, Golden Retrievers, German Shepherds, Dachshunds, and French Bulldogs.

• Treating these conditions can be extremely costly. Surgery for hip dysplasia, for example, can run between $1,500 and $7,000, while spinal surgery for intervertebral disc disease may exceed $5,000. When you add the costs of X-rays, medications, physical therapy, and follow-up appointments, expenses can quickly accumulate to $10,000 or more in severe cases.
• A comprehensive pet insurance policy covering orthopaedic conditions can help owners manage these high costs. The financial support of pet insurance allows you to pursue the best care options without being burdened by the substantial costs of surgery and ongoing care.

Fractures or bone injuries

• If your pet gets physically injured in an accident and suffers a broken bone, the average cost to treat this is $3,805 – possibly even more if surgery is needed. This is an injury cats tend to experience, with a fracture of the femur (thigh bone) being most common.
• The best pet insurance policies in Australia will include this and will cover the majority of eligible vet bills in order to get your pet back on its feet.

Costs of common dog conditions

Costs of common cat conditions

Weighing up the benefits of pet insurance

Pet insurance isn’t just about the dollar amount saved on any one treatment. It’s about having peace of mind knowing that you won’t need to choose between your pet’s health and your finances. This assurance can be priceless in moments of crisis, allowing you to make decisions based on what’s best for your pet – without hesitation.

What to look for in a pet insurance policy

Not all pet insurance plans are created equal. Here are some features to consider:

• Flexible coverage levels: Look for plans that allow you to choose your level of coverage, for a balance of protection and affordability.
• Generous reimbursement rates: The higher the reimbursement on covered claims, the lower your out-of-pocket costs. Find an insurer that offers a return of 80% of eligible vet expenses, so the vast majority of the costs are taken care of.
• Annual coverage limits: Some plans offer high or unlimited annual payout limits, meaning you won’t be restricted if your pet needs multiple treatments in a year.
• Quick and convenient claims process: The best pet insurance companies will offer convenience to make a claim at any time of day or night, 365 days of the year, with options for fast reimbursements or direct payments to the vet.
• Multi-pet discounts: If you have more than one pet, find a provider that will allow you to add all pets onto the same policy – and even potentially provide a discount for insuring multiple animals – helping you manage costs even better.

The bottom line: Is pet insurance worth it?

Ultimately, the question of whether pet insurance is worth it isn’t just about the monetary cost. 

While monthly policy payments may seem like an extra expense when you consider the potential costs of an emergency, pet insurance quickly proves its value.

For pet owners looking to avoid the stress of unexpected vet bills, a high-quality pet insurance policy may be one of the best investments they can make. 

And, with award-winning plans on the market that combine affordability with comprehensive coverage, protecting your pet doesn’t have to break the bank.

The post How much is pet insurance? Comparing monthly policies vs. vet bills appeared first on Mad Paws.

To understand more about how Australian-made dog food compares to the rest of the world, we’re going to pull back the curtain on what makes some dog foods better than others. 

We’ll do so by looking at the four key factors that offer a complete and balanced diet for dogs of all life stages. And, as we’ll discover, opting for locally produced dog food is the best option for your furry bestie.

What constitutes top-quality dog food?

In order to separate nutritious dog food – like Prime100 – from unhealthy brands, we need to know the basics of what makes up a delicious doggy dinner:

High-quality ingredients

This is the number one thing that dog owners look for. They want the best ingredients with the most vitamins, minerals and protein. 

To help navigate the labelling and promises on the packaging of the ‘best dog food’ options, here are some key descriptors to look out for:

• Primarily protein. Check the hierarchy of ingredients listed on the packaging. The first should be meat, indicating that the meal is primarily made with a protein source rather than cereals or fillers. 
• Limited ingredients. Quality food focuses only on what’s nutritionally beneficial – no additional fillers. Essentially, the fewer the ingredients, the better it is for digestion, allergies, and overall health.
• All-natural recipes. The best dog food Australia has to offer will be free of artificial preservatives, colours, and GMOs. Australian brand, Prime100, uses only functional ingredients, which means your doggo is getting a complete and balanced diet at every mealtime.
• Human-grade production. This means that you and your pup could eat out of the same bowl. While your dog won’t want to share their scrumptious food, it’s a strong indication that the contents are high quality. Keep an eye out for mention of HACCP approved and auditable. That’s when you know it’s good stuff!

If you want to go one step further when it comes to high-quality, companies like Prime100 even conduct Quality Assurance checks with every batch of dog food produced. Their team carefully tests, inspects, and evaluates each small batch before packaging to ensure it meets the highest standards.

Digestibility

The best dog food brands are rich in highly digestible ingredients. For your doggo, this means their meals are easier on the stomach, promoting smoother digestion and nutrient absorption.

It’s important to note here – although a type of food might be of high quality, it also needs to align with your dog’s dietary needs. For example; if your dog has an allergy or sensitivity to chicken, look for a single protein diet with an alternative animal source such as kangaroo or salmon.

When it comes to dog food that’s highly digestible, lean meats, sweet potatoes, and pumpkin are known to be gentle on the digestive system. 

To help decipher dog food digestibility, look for recipes that have things like essential amino acids, crude fibre, and a healthy dose of dietary fat. These are the elements that you’d find in a well-rounded, fresh meal instead of a manufactured dog food.

You can learn more about the important role of essential amino acids in dog food digestibility in our article, What’s the best meat for dogs?

Strong food safety measures

In the last few years, animal advocates like the RSPCA Australia have done a lot to improve pet food safety for our pets. These groups made sure to push for regulations that would make pet food better, safer and more nutritionally adequate, both in the short and long term.

Although Australia lacks a governing body for pet food, independent audits by the Pet Food Industry Association of Australia (PFIAA) ensure compliance with local standards. Prime100, a PFIAA member, also meets international standards set by governing bodies; AAFCO (US), FEDIAF (Europe), and NRC (Canada).

In addition, Prime100 goes the extra mile and frequently tests the quality of their meals with NATA (National Association of Testing Authorities).  This means your dog is getting the ingredients (protein DNA), macro and micro-nutrients as printed in the guaranteed analysis.

Finally, the best dog food Australia has to offer is…made locally!

On the one hand, there’s a huge environmental benefit to buying dog food that’s made in Australia. By eliminating the reliance on imported foods, your furry bestie can enjoy top-quality dog food without the huge carbon footprint.

Prime100’s single protein diet (SPD) Slow Cooked range features 71% plant-based packaging, which is recyclable in specific facilities. Their packaging also has 6x less impact on climate change compared to traditional wet food cans.

But there’s another reason why locally-made dog food is preferable: it’s more likely to be fresh. Since it’s produced nearby, it spends less time in transit, ensuring a shorter supply chain. This not only means fresher ingredients but also helps retain more of the nutrients essential for your dog’s health. 

Prime100 is committed to supporting Aussie farmers and communities. But not just any – they partner exclusively with licensed and audited human-grade suppliers who meet the strictest animal welfare standards. For example — one of their suppliers is dedicated to revitalising Queensland’s wild game kangaroo industry. Their innovative app tracks kangaroo populations, supporting long-term sustainability.

How does the best dog food Australia has to offer stack up?

When considering high quality ingredients, for instance, Australia has no shortage of healthy proteins and dog-friendly vegetables. Just take a look at the benefits of kangaroo meat, one of the best sources of protein for dogs that just so happens to be abundant in Australia.

And, as we’ve covered, pet food safety standards are making leaps and bounds in Australia.

Australian brands like Prime100 maintain their product integrity in many ways. Locally made Prime100 SPD diets are formulated to meet the nutritional standards for dogs of all life stages, as set out by both the independent body in Australia and the governing bodies in the US, Europe and Canada. This is what sets them apart and provides your dog with complete and balanced diet.

We all know that the best things come right from our backyard, here in Australia. Dog food is no different. Buying locally is the best choice for the planet, and it’s also the best choice for nutritious dog food.

So, like their natural recipes, it’s only natural to choose their meals for your doggo!

Try Australian-made Prime100 dog food.

Get a sample for FREE:

The post How to find the best dog food Australia has to offer appeared first on Mad Paws.

The good news?

By understanding food sensitivities (more commonly known as “intolerances”) and allergies, you can make better choices for your furry friend’s health and well-being. 

One effective option when it comes to choosing the right food for sensitive stomachs in dogs, as well as food allergies, is a single protein diet. We’ll share more about that shortly…

First, what’s the difference between food sensitivities and food allergies?

You may have heard these terms used interchangeably, but they refer to different conditions:

• Food allergies: When a dog develops a food allergy, their immune system identifies something in the food as harmful. This will trigger an inflammatory response, with symptoms including: itching, hives, ear infections, as well as gastrointestinal issues.
• Food sensitivities: A sensitivity (or intolerance), on the other hand, occurs when the digestive system has difficulty processing certain ingredients. This leads to symptoms like gas, bloating, diarrhoea, or vomiting.

If your dog has ongoing digestive issues, but no skin problems or ear infections, they’re more likely to have a sensitive stomach. If skin reactions accompany digestive upset, it may be an allergy.

In either case, however, a single protein diet may be the answer to your dog’s dietary dilemma!

How to identify common triggers of food allergies and sensitivities:

The most common triggers are: proteins (the main culprits being chicken and beef), dairy ingredients, and grains.

While some proteins can cause gut unrest, it’s certainly not to say that dogs should go without it. So, it’s important to identify the source of the issue, not simply to rule out meat altogether. After all, canines are carnivores, so they need protein in their diet.

In order to find out what the trigger of your dog’s reactions may be, a veterinarian-supervised elimination trial – using a novel protein diet – is the safest and best course of action. How it works is, ingredients are systematically removed to pinpoint the cause of the reaction. 

Once you know what the cause of the allergy or sensitivity is, you can then start the process of sourcing the most appropriate diet for your dog.

More about how a single protein diet works:

In short, a single protein diet isolates one protein source. 

For dogs, single protein sources like chicken, fish, duck, and lamb are what their bodies are built to consume. Before they were domesticated, this is what they would have eaten in the wild. This is why many pet nutrition experts recommend feeding single protein diets as sensitive stomach dog food.

Additionally, single protein diets (SPD) are considered low allergen. This essentially means you’re limiting the chance of your dog experiencing digestive discomfort or an allergic reaction.

While there are countless dog food options on the market, it’s important to know exactly what to look for beyond the labelling.

So, let’s dive deeper and list the most important elements to consider.

What to look for when choosing food for sensitive stomachs in dogs:

• Single protein source: Many dogs with sensitive stomachs may have an adverse reaction to certain proteins. A single protein diet reduces the chance of triggering allergies or digestive issues.
• Limited ingredients: The general rule of thumb is the same as it is when looking at the best food for us humans. The first ingredient listed on the packaging is the main one. In the case of dog food, it should be a protein source. Thereafter, the fewer ingredients the better. 
• High-quality ingredients: Dog food that’s rich in highly digestible ingredients is easier on the stomach, promoting smoother digestion and nutrient absorption. 
• Australian made: Locally made food ensures fresh ingredients and home grown proteins. You’ll also be supporting local business too.
• Vet recommended: Choosing a food that is recommended by veterinarians ensures that it meets the specific dietary needs of dogs with sensitive stomachs.

With the understanding that food ingredients are the main cause of digestive & skin irritations in dogs, Australian business Prime100 set out to provide ready-made meals that steer clear of allergens and dietary red flags.

So, they teamed up with industry leading expert dermatologists, vets, and nutritionists to create complete Single Protein Diets (SPD).

Check out this clip from TV show, Bondi Vet, explaining how Prime100’s Single Protein Diet is ideal for dogs with sensitivities:

Why Prime100 is the answer when searching for food for sensitive stomachs in dogs:

• Made in Australia with fresh ingredients sourced from local farmers
• Produced in HACCP audited human-grade facilities
• AAFCO compliant
• All recipes are preservative free
• All recipes are gluten free
• Promote healthy bone and joint support
• Supplemented with: taurine for heart function, prebiotics, postbiotics, vitamins and minerals, essential Omega 3 and 6

Keen to try Prime100’s single protein diet options? Get a FREE sample!

The post How to choose food for sensitive stomachs in dogs appeared first on Mad Paws.

Protecting your pup from harmful UV rays is crucial for their health. With growing awareness, more and more people ask, “Can a dog get sunburn?” and “How can I protect my pup.” That’s why Mad Paws Pet Store offers a range of sunscreen for dogs.

Still, with myths and misinformation floating around the internet, it can be challenging to choose the right product. So, let’s explore how you can best protect your pup.

Understanding sunburn in dogs

You may ask, “Can a dog get sunburn?” The simple answer is yes. However, the more important thing to understand is how this happens and the steps you can take to prevent it. Unfortunately, there are several misconceptions regarding dogs and sunburn.

Can I use human sunscreen on a dog?

Firstly, human sunscreens are not suitable for animals. Dogs should use specifically formulated products that eliminate zinc oxide and para-aminobenzoic acid (PABA). Dogs often lick their skin and are likely to ingest small amounts of sunscreen. Both zinc and PABA are toxic.

Does fur protect dogs from heat?

Your dog’s coat helps combat overheating but does not block out UV rays. Long fur offers good protection against overheating and sunburn but doesn’t offer complete protection against UVA and UVB rays.

Summer hazards for dogs

There are some hazards you might not think about. Hot roads and pathways can burn the paw pads. An easy way to test this is to place your bare foot on the path; if it’s too hot for you, it is too hot for your dog.

Also, animals can burn through glass. This is more common for indoor cats who spend hours bathing on windowsills, but it’s also possible for dogs to burn this way.

It’s not just sunburn that is a risk, either. Dehydration can make an animal sick, while heatstroke can lead to seizures. If you’re taking a trip to the beach, plan for a safe day.

Risk factors for sunburn in dogs

Before we discuss the risk factors for sunburn in dogs, it’s important to remember this:

All dogs are at risk of sunburn, which can cause health issues and lead to cancer.

One risk factor for sunburn is your dog’s breed. Hairless dogs and those with white coats, thin coats, or light-pigmented noses and eyelids are at greater risk.

What breed of dog gets sunburn?

• Boxers
• Bull terriers
• Chihuahuas
• Collies
• Dalmations
• French bulldogs
• Greyhounds
• Pitbulls
• Whippets

Certain factors can also affect your dog’s susceptibility to sunburn:

• Dogs with white fur tend to have paler skin, increasing their sunburn risk.
• The thinner the fur, the more skin is exposed. Hairless dogs are particularly susceptible.
• Medical conditions that lead to hair loss. These include allergies, skin parasites, and hormonal imbalances.
• Immune conditions that decrease skin pigmentation. These include lupus, which also reduces your dog’s natural sun protection.
• Animals with areas of scar tissue.
• Dogs that engage in “risky behaviours” such as sunbaking or regularly exposing their bellies.

In addition, all dogs have vulnerable areas, including the belly, ears, and nose. You also remove some of your dog’s sun protection if you shave them during the summer. If you decide to shave your pet, it’s worth consulting your vet to weigh up the pros and cons of your decision.

How to protect your dog from sunburn

Use pet-friendly sunscreen around vulnerable areas like the belly, ears and nose. While sunburn can occur on any part of your dog’s body, it is more common in the following areas:

• The ear flaps
• The nose bridge
• Thin-haired parts of the face, like the areas near the mouth and eyes
• The belly and groin, particularly if your dog sunbathes on their back, exposing this area.

1. Avoid peak sun hours

We all want to make the most of summertime by engaging in fun outdoor activities with our pups, but avoiding peak sunshine hours helps limit sun exposure. If you have to take your dog out between 10 a.m. and 4 p.m., provide shade and use dog-friendly sunscreen. Ideally, take your dog for a walk during the cooler morning and evening hours.

If you’re heading out for the day, make sure you provide appropriate shade and plenty of fresh water. This is especially important if your dog is engaging in outdoor activities. The heat can quickly cause exhaustion if they don’t stay hydrated.

Use protective clothing and even doggy sunglasses to protect your pup from harmful UV rays. Rashies, sunsuits, hats, and glasses are all good options, depending on what your dog is comfortable wearing.

2. Choose a pet-safe sunscreen

When choosing sunscreen for your dog (or cat), it’s vital to pick a safe product. The best way to do this is to purchase a dog-specific cream specially formulated for canines. Still, it’s important to remember that all dogs are different, and some can react to certain products.

Before applying, test a small amount of cream on one patch of the skin to monitor for allergies. As long as your dog doesn’t react, you can go ahead and apply it to their vulnerable body areas, plus any places where they have light pigmentation.

While you may apply sunscreen to the nose bridge and ear flaps, you must avoid the eyes and surrounding areas. If sunscreen gets into your dog’s eyes, it can cause irritation. Additionally, monitor your dog until the cream dries to ensure it doesn’t lick it all off.

If your dog has wounds or skin conditions, try applying a sun filter and antibacterial cream. These products act like a second skin, keeping out dirt while retaining moisture. In addition, a sun filter cream helps protect your dog’s skin against harmful UV rays.

Image courtesy of https://www.cyddesign.com

How to put sunscreen on dogs:

Apply sunscreen roughly 20 minutes before your dog goes into the sun. Reapply every 4-6 hours and after your dog goes for a swim.

Brands like Petkin offer easy-to-apply sunscreen for dogs. You can choose a spray, wipe or stick for easy application, and the gentle, non-greasy formula was developed with dogs in mind.

If your dog attempts to lick the sunscreen, distract them with play. Even if the sunscreen is safe to consume, your dog will remove the layer of protection.

Signs of sunburn in dogs

Even if you apply sunscreen, your dog can still get sunburn. Dogs display similar symptoms to humans. These include:

• Dry, peeling or flaky skin.
• Blisters.
• Frequent scratching.
• Reddening areas of the skin.
• Tenderness around vulnerable areas.
• Rashes, wounds, and infections to the skin.
• Cracked or misshapen ear tips.

What can I put on my pet’s burn?

If your dog has a mild sunburn, you can take the following steps to soothe them:

1. Keep them out of the sun and heat for a few days.
2. Place a cool compress or wet towel on the affected areas to soothe the burn.
3. Aloe vera can offer some soothing properties, but you should only use it in small amounts. It is toxic to dogs, so if you put it in an area they can lick, you risk poisoning them.
4. Avoid giving your dog any medication before consulting with a vet. The wrong medication could exacerbate their symptoms.

Tip: it’s a good idea to keep a pet first aid kit handy to treat minor injuries quickly and safely.

When to seek veterinary care for severe sunburn

Severe sunburn can lead to fever, so in some instances you will need to consult a vet. Your vet can prescribe appropriate creams and medication to treat pain and soothe affected areas. If your dog is severely sunburned they may require additional fluids.

If you notice your dog whining, whimpering, or expressing pain when they move, it is definitely time to consult a vet.

Long-term health implications include melanoma and other types of skin cancer. The risk of cancer varies depending on the individual but decreasing your dog’s risk of sunburn is always beneficial. Seek advice immediately if your dog develops any masses or unusual skin changes.

Sun protection is vital for pets, especially in countries like Australia, where the sun can reach scorching temperatures. It only takes a few minutes of sun exposure for your dog to burn, so protective measures are essential.

If you’re planning a trip to the beach or other outdoor area, make sure you head to Mad Paws Pet Store to stock up on pet-friendly sunscreens and other essentials. Remember to share this article with your friends so that they, too, can keep their animals safe this summer.

The post Can a dog get sunburn? appeared first on Mad Paws.

Mad Paws have been named 2024 Product Review Award Winner for best pet boarding and pet sitting service in Australia.

Our pets are precious members of our family. If we go away, we want to know that we’re leaving them in safe hands. That’s why Mad Paws is delighted to announce that, as voted by the public, we’re officially the best pet boarding and pet-sitting service for 2024.

The award from Product Review highlights why we’re the most trusted source of pet sitting services. Here’s why…

As voted by pet parents across Australia

The Product Review Award is prestigious because consumers vote for it. The website selects winners based on ratings, reviews, and your feedback – our customers. Here’s what some of our recent pet parents had to say:

“We were getting desperate about a dog sitter while we went to Melbourne for AFL GF. After some dead ends, a friend suggested Mad Paws. What a triumph. We had a fab dog sitter. The whole process was easy, reassuring and a reasonable price for a short-term sit. Loved it.”

“The Mad Paws experience is easy, seamless and user-friendly. We found a local pet sitter, who we met in advance and they were wonderful. The booking process is simple and the updates through the app while we were away was equally fantastic. Peace of mind knowing we can rely on Mad Paws in future!”

“We Chose Mad Paws because they screen their sitters, which reassured us the carers we chose to look after our girls were suitable and trustworthy. The carers we chose did a wonderful job caring for our girls.”

Product Review isn’t the only website where our customers share their stories. We have a 4.6-star rating on Google from over 1,100 reviews, 4.1 stars on Trustpilot, and a 4.4-star review from our employees on Indeed.

Why Mad Paws is Australia’s most trusted pet boarding & pet sitting service

Not only do our customers and employees rate us across several prominent platforms we also have the stats and facts to back up our trustworthiness as a brand.

• To date, we have over 2 million completed bookings.
• We employ over 50,000 sitters, walkers, daycare providers, and trainers across Australia.
• We have multiple years of experience assisting pet owners in finding passionate and trusted local pet sitters when they need to go away.
• We have a thorough vetting procedure (only one in four applicants are accepted as pet sitters).
• You don’t pay your sitter until the end of your pet’s stay, so they won’t receive payment until you approve.

There are a multitude of reasons why our customers keep coming back. Here are just a few of them:

Trained professionals. Our sitters complete an online training program and a four-step verification process to ensure they have the skills to provide your pet with the highest level of care.

Personalised care. Instead of the impersonal kennel or cattery experience, your pet will experience a mini-break of their own. You can specify unique routines and requirements with one-to-one service to ensure your pet feels pampered.

Easy booking. Search for pet sitters near me with our easy address finder, view the profiles and feedback for sitters in your area, and then chat. You can arrange a meeting and give personalised instructions to the sitter of your choice.

Peace of mind. With 2 million bookings under our belt, Mad Paws knows the complete process of linking you with the right sitter. As a trusted Australian brand, you can book confidently, knowing that our thoroughly vetted employees are some of the best in the business.

Convenience and flexibility. Do you have a house cat that hates leaving home? You may have a young pup who needs constant attention. The best part about Mad Paws is you get to choose the right care plan for your pet. Have our sitters visit you or take advantage of our pet boarding services.

Range of pets and services. We provide daycare, grooming, walking, training and any other care you can think of for all pets. We know dogs and cats aren’t the only non-human family members, so we recruit sitters to look after birds, rabbits and guinea pigs too. At Mad Paws, we care about providing the best service for all pets.

We understand that leaving your animal companion with an unknown person can make holiday planning stressful. That’s why we do the hard work to ensure quality sitters and a luxury service so that your pet can enjoy its own vacation while you sit back and relax.

Ready to find your pet’s perfect match?

Browse, select & book a Mad Paws Pet Sitter near you >

The post Mad Paws awarded ‘Best Pet Boarding and Pet Sitting Service 2024’ appeared first on Mad Paws.

If you’re wondering what poodle haircuts Dog Groomers can offer, look no further! We’ll break down some of the most popular styles that bring out the best in every poodle breed.

Why grooming is essential for poodles

Before diving into the haircuts, it’s essential to understand why grooming is so crucial for poodles. Their coats are dense and curly, which makes them prone to matting if not cared for properly. Regular grooming not only keeps them looking fabulous but also ensures their coat stays clean, healthy, and tangle-free.

Popular poodle haircuts that Dog Groomers offer:

1. The Continental Cut

This is one of the most iconic poodle haircuts, often seen in dog shows. In this style, the poodle’s rear is mostly shaved, with pom-poms left on the ankles, tail, and hips. The upper half of the body is left longer and styled into fluffy pompoms, creating an elegant, show-stopping look.

• Best suited for: Standard Poodles, though Miniature and Toy Poodles can also wear this look with flair.
• Perfect for: Formal events, shows, or owners who love a traditional, classic style.

2. The Puppy Poodle Cut

Despite the name, the Puppy Cut isn’t just for puppies! This style keeps the poodle’s coat short and even all over the body, making it easy to maintain. It gives the poodle a youthful, fresh look and is perfect for active dogs that love to play.

• Best suited for: All poodle breeds.
• Perfect for: Owners who want a low-maintenance grooming style that still looks adorable.

3. The Teddy Bear Cut

The Teddy Bear Cut creates a soft, rounded look, making your poodle resemble a cuddly stuffed toy. The hair is cut slightly longer than the Puppy Cut, but it’s shaped carefully to give the poodle a rounded, fluffy appearance.

• Best suited for: Toy and Miniature Poodles.
• Perfect for: A playful, adorable look that doesn’t require extensive maintenance.

4. The Lion Cut

This dramatic style involves shaving the poodle’s body and leaving a mane of long fur around the neck and chest, resembling a lion. The legs and tail are usually left with some fur, styled into pom-poms for extra flair.

• Best suited for: Standard Poodles.
• Perfect for: Poodles with bold personalities or owners who love making a statement.

5. The Modern Cut

The Modern Cut offers a more natural, balanced look compared to the Continental Cut. The body hair is left longer and evenly trimmed, while the face and feet are kept neat and tidy. This style gives a chic, yet functional, appearance.

• Best suited for: Standard and Miniature Poodles.
• Perfect for: Pet owners who prefer an elegant look that’s practical for everyday life.

6. The Summer Cut

Also known as the Kennel Cut, this is a short, practical style ideal for hot weather. The coat is trimmed short all over the body to help keep the poodle cool, making it perfect for active dogs in warm climates.

• Best suited for: All poodle breeds.
• Perfect for: Dogs who spend a lot of time outdoors or during the summer months when heat can become an issue.

Tailoring haircuts for different poodle breeds:

Image courtesy of mrlittle.alfie

Cavoodle haircut style

If you’re looking for a balanced look that’s easy to maintain but still retains some length for that characteristic Cavoodle fluff, the Cavoodle Comb Cut is the way to go!

It keeps the coat a bit longer than the Puppy or Summer Cut, allowing for a more natural, flowy look while still being short enough to manage.

Labradoodle haircut style

Since Labradoodles can have a variety of coat types (from straight to curly), the right haircut should suit both the dog’s coat texture and lifestyle.

The Lamb Cut is one popular style for Labradoodles. It features a slightly longer coat, typically around 1-2 inches, with the legs trimmed a little longer to give a fluffy, fuller look. The coat on the body is trimmed shorter, providing a well-rounded appearance that highlights the Labradoodle’s curly or wavy fur.

The Kennel Cut is another option – perfect for Labradoodles who spend a lot of time in the water or outdoors. The coat is trimmed very short (about 1/4 inch or less) all over the body. It’s a functional cut that helps prevent matting, tangles, and dirt buildup, making it easy to clean and care for.

Spoodle haircut style

For a Spoodle (Cocker Spaniel and Poodle mix), there are a number of haircut options that work:

The Cocker Cut leaves the body coat slightly shorter but allows the ears and legs to have longer, feathered fur. It’s a great option if you want your Spoodle to resemble its Cocker Spaniel heritage while keeping the coat manageable.

The Lamb Cut gives the Spoodle a fluffy, balanced appearance by keeping the body coat slightly shorter (about 1-2 inches) and leaving the legs a little longer to create a fuller, puffier look. This style highlights the natural curls or waves of the Spoodle’s coat while maintaining a manageable length.

Or, choose a kennel cut or summer cut for something ultra low maintenance, and to keep them cool in warmer climates.

Stylish grooming for every poodle breed

Poodles offer endless opportunities for creativity when it comes to grooming. The key is to choose a cut that complements both your dog’s temperament and your lifestyle, ensuring your furry friend looks and feels their best!

Browse Dog Groomers near you, on the Mad Paws marketplace >

Looking for dog grooming supplies? Check out the range of products available at Pet Chemist.

The post The 6 most popular poodle haircuts appeared first on Mad Paws.

While they’re known for their friendly yet gentle temperament, they’re also considered one of the most intelligent and loyal dog breeds in the world. And with one of the most luscious coats of all the canines, they’re great for a cuddle too!

The one question most commonly asked about these remarkable creatures, however; Do golden retrievers shed?So, do Golden Retrievers shed?

In short – yes, Golden Retrievers shed. And, they shed a lot. If you’re thinking about welcoming one into your home, be prepared for their thick, golden fur to become a regular part of your life. 

But wait. Let’s rewind a little and highlight some of the unique characteristics of a Golden Retriever dog breed (including their fur coat).

The unique abilities of Golden Retrievers

While all pets are extraordinary companions, each with their own unique set of abilities, Golden Retrievers continuously impress us with their talents. They’re often employed as therapy dogs – employing their gentle and empathetic nature to help calm and soothe people – and also as service dogs, thanks to their keen sense of smell and tracking abilities.

They’re said to be one of the smartest dog breeds also. Their high IQ combined with good memory makes them incredibly easy to train and follow complex commands.

This is also where their thick coat of fur comes in too.

Golden Retrievers have a unique water-resistant coat, a feature that allows them to excel in water-based activities. Originally from Scotland and used as hunting dogs, their double-layered coat is designed to protect them from various weather conditions.

However, while their coat is built for all-terrain, it also means that shedding is a year-round process, with certain times of the year being more intense than others.

Maintaining such a unique fur coat requires the right nutrients. A diet that supports a healthy skin barrier function ensures that their fur remains strong, shiny, and capable of withstanding the rigours of their adventurous lifestyle.

Why do Golden Retrievers shed so much?

Golden Retrievers shed more during two key periods: spring and autumn. During these seasons, they go through what’s called “blowing coat,” where they shed their undercoat to prepare for temperature changes. In the spring, they lose their heavier winter coat to stay cool in the warmer months. In autumn, they shed their lighter summer coat to make room for their thick winter fur.

However, shedding isn’t limited to these times. Due to their double coat, Golden Retrievers shed consistently throughout the year. Factors like stress, diet, or even medical issues can affect how much they shed, so it’s important to monitor their health closely.

How to manage Golden Retriever shedding

While shedding is inevitable, it can be managed with regular grooming. Brushing your Golden Retriever several times a week helps to remove loose hair before it lands on your floors and furniture. Bathing them every few months can also reduce excess shedding, and feeding them a high-quality diet rich in omega-3 fatty acids can keep their coat healthy.

Different breeds require different nutrition. 

Just as every breed has unique abilities, their diet is unique also. Furthermore, each life stage can have an impact on their nutritional requirements. Royal Canin provides tailored nutritional solutions for your dog at every stage of their life, from puppyhood through to their senior years.

Golden Retrievers benefit from a formulation that helps support the health and beauty of the skin and coat. Royal Canin’s Breed Health Nutrition® range features high-quality protein sources, unique nutrients, and is designed with specific shape, size and texture for each dog’s facial and jaw structures and biting patterns. 

ROYAL CANIN® Golden Retriever puppy is suitable for Golden Retriever puppies up to 15 months old, and helps support the skin’s “barrier” role (exclusive complex) and maintain skin and coat health (EPA and DHA). These nutrients all help to support a healthy skin barrier function which in turn contributes to the healthy appearance of your dog’s coat.

Just like the puppy diet, the ROYAL CANIN® Golden Retriever Adult diet is specially formulated to meet the nutritional needs of your dog. This diet contains omega-3 fatty acids, including EPA, DHA, and borage oil, to help support your dog’s skin condition.

ROYAL CANIN® is recommended by Vets & Breeders

Chosen with precision, the high-quality raw materials found in Royal Canin dog food are the foundation of our science-led formulas, selected to help your pet feel their vibrant best.

“I am confident recommending Royal Canin diets because the diets do what I need them to do, they are palatable and I trust the science behind them” – Dr Helen Orbell, Director and Dermatologist, Referral Animal Skin Hospital

As pet owners, it’s our responsibility to tune into the unique needs of our pets. Dogs, unlike humans, can’t vocalise their discomfort or explain their dietary needs. That’s why Royal Canin caters to the unique sensitivities of your pet’s breed with 55 years of scientifically tailored nutrition.

So if you’re asking ‘do Golden Retrievers shed?’ and debating how you might manage this characteristic of these beautiful furry best friends, grooming and a breed-specific diet might be the answer.

Next time you marvel at your dog’s intelligence, remember that their incredible skills deserve the best support. Specialised nutrition not only sustains their unique abilities but helps them thrive, ensuring your pet can continue to impress you for years to come!

Go in the draw to WIN a years supply of Royal Canin + $2,500 in prizes!

Tell us 25 words or less how your pet is #incrediblyunique for your chance to WIN!
Enter the draw to win >

*Competition T&Cs:
Mad Paws: $500 credit applies only to Pet Sitting Services (Pet Hosting, Pet Sitting, Pet Daycare, and House Visits). Credit available from the 1st of November 2024 to the 31st of December 2025. Limited to one Mad Paws account. Credit cannot be used with any other offer, and cannot be transferred or redeemed for cash.
Pet Chemist: Enter the draw to receive a unique coupon code that will be emailed to you. Coupon can only be redeemed online at www.petchemist.com.au (no phone orders). Cannot be used in conjunction with any other coupon or offer (no coupon/offer stacking). Only one coupon can be redeemed per customer. Pet Chemist reserves the right to cancel/refund an order of the use of the coupon is deemed to be not fair and reasonable. Coupon Expires 30th November 2024.

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This is why it’s important to check the safety of any plants before giving your pets access to them.  We’ve compiled a quick list of some of the common toxic plants for dogs.

And, because Australians love nature in and around the home, we’ve listed some indoor plants not toxic to dogs – you’re welcome!

Follow this list to ensure your furry friend eats delicious dog food and not poisonous plants.

Top 10 plants toxic to dogs:

1. Autumn Crocus

Although beautiful, the Autumn Crocus is one of the most toxic plants for dogs. It contains Colchicine and other alkaloid which cause an intense burning sensation in the mouth, vomiting, diarrhoea, seizures, liver, and kidney damage. While the most toxic part of the plant is the bulb, the entire plant is toxic for dogs.

2. Azalea

The Azalea is so poisonous that the ingestion of just a couple of leaves can leave your dog with severe oral irritation, vomiting, and diarrhoea. In severe cases, eating Azalea can cause a drop in blood pressure, coma and death.

3. Peace Lily 

A common houseplant, the Peace Lily is a potential hazard to your pooch. If chewed or ingested, it can cause significant irritation of the mouth leading to drooling, vomiting, and difficulty swallowing. As such, it deservedly belongs on any list of plants toxic to dogs.

4. Tulip

Although the whole of the Tulip is toxic, like most bulbs, the bulb of the Tulip is the most toxic part. Ingestion of this popular flower can cause pain and irritation in the mouth, excessive drooling, and nausea.

5. Daffodil

They may brighten up Spring but the entire Daffodil is thought to be toxic to dogs, although the bulb has the highest toxicity. Like other plants toxic to dogs, when ingested the Daffodil can cause: vomiting, diarrhoea, abdominal pain, convulsions, and a potentially fatal drop in blood pressure.

7. Sago Palm

The Sago Palm is extremely toxic to dogs when eaten, causing bloody vomiting and diarrhoea, bleeding disorders, liver failure, and, potentially, death. Although all of the palm is dangerous, the seeds or “nuts” contain the highest toxicity.

8. Oleander

Don’t let its pretty exterior fool you. Oleanders are one of plants toxic to dogs and can quickly cause fatal heart abnormalities, muscle tremors, incoordination, vomiting, and bloody diarrhoea.

9. Cyclamen

Also known as Sowbread, the Cyclamen is popular in households all over Australia. However, it can cause oral irritation, vomiting, diarrhoea, heart abnormalities, seizures, and death if ingested by your four-legged family members.

10. Amaryllis

Especially popular around this time of year leading up to Easter, the beautiful Amaryllis is also poisonous to dogs. Its toxins can cause vomiting, depression, diarrhoea, abdominal pain, drooling, and tremors.

Please note that this is not an exhaustive list – there are many more plants and flowers that are poisonous for your pet. You should always check before purchasing new plants for your home.

What to do if your pet has ingested plants toxic to dogs:

If you think your dog has ingested any part of a poisonous plant, don’t wait. Contact your veterinarian immediately for advice. If your pup has any allergies to otherwise non-lethal plants, always inform your trusted Pet Sitter ahead of their booking. 

10 indoor plants NOT toxic to dogs

Us Aussies love incorporating vibrant indoor plants into the home. We also love pets! So when sharing living spaces with pets, particularly dogs, it’s crucial to choose plants that aren’t poisonous.

To help pet owners make informed choices, we’ve compiled a list of ten indoor plants NOT toxic to dogs:

1. Spider Plant

(Chlorophytum comosum)
This low-maintenance plant is not only easy to grow but also perfectly safe for curious dogs. Given those credentials, could any plant be better than this!?

2. Areca Palm

(Dypsis lutescens)
Commonly known as the butterfly palm, this elegant plant adds tropical charm

 to your home without posing any harm to pets. You could buy an artificial plant at Adairs, but considering it’s an indoor plant not toxic to dogs, why not just have the real thing!

3. Boston Fern

(Nephrolepis exaltata)
A popular, lush fern that enhances indoor greenery and is completely non-toxic to dogs.

4. Bamboo Palm

(Chamaedorea elegans)
This graceful, tall palm is pet-friendly and ideal for adding height and greenery to your space.

5. African Violet

(Saintpaulia)
With its vibrant flowers, this small indoor plant is both safe for dogs and perfect for adding colour to your home.

6. Ponytail Palm

(Beaucarnea recurvata)
Known for its unique, cascading leaves, this plant is safe for pets and makes a stylish indoor statement.

7. Calathea

Featuring striking patterns on its

 leaves, Calatheas are perfect for those who want to bring a touch of the tropics into their home without compromising the safety of their pets.

They’re native to tropical rainforests, so they do best when placed in rooms with higher humidity – bathrooms or kitchens, or near a humidifier.

8. Prayer Plant

(Maranta leuconeura)
Similarly to the Calathea, the Maranta prayer plant is known for its colourful, patterned foliage…although a little more forgiving in terms of care. Fun fact: the Maranta prayer plant’s leaves fold upward at night, resembling hands in prayer, a phenomenon called ‘nyctinasty’. 

9. Parlour Palm

(Chamaedorea elegans)
A low-maintenance, small palm that brings elegance to your space while being completely safe for pets.

10. Basil

(Ocimum basilicum) 
This aromatic herb is not only a great culinary addition but also non-toxic to dogs (and cats), making it a functional and pet-friendly choice. Basil is relatively low-maintenance compared to some other herbs. Just pop it into a pot and let it thrive in a sunny windowsill.

The post Plants toxic to dogs (and ones that aren’t) appeared first on Mad Paws.

At Mad Paws, our mission is to be there when you need some help. Whether it’s finding a trustworthy Sitter while you’re away, ensuring your doggo gets their daily walk, or keeping your furry friend healthy and well-groomed, pet care can sometimes feel overwhelming. 

We strive to connect pet parents with the products, services & support they need to raise healthy, happy pets. 

And, to press pause (or ‘paws’) on the chaos.

That’s why we’re thrilled to introduce our new brand campaign, ‘Press Paws,’ designed to show you how we can take the stress out of pet ownership.

Launching on August 25th, for the first time in Mad Paws history, we’ll be reaching TV screens across Australia! 

About the brand campaign name, ‘Press Paws’

The ‘Press Paws’ campaign is all about showcasing how Mad Paws can help manage the everyday responsibilities that come with being a Pet Owner. The heart of this campaign lies in its message: With Mad Paws, you can finally press pause on the chaotic parts of pet care and enjoy more quality time with your pets.

As legitimate members of the family, our pets deserve the best. We also believe that every pet parent deserves peace of mind, knowing that their furry family members are in safe hands. Whether you’re planning a holiday, juggling a busy schedule, need pet medication & healthcare essentials, or simply need a helping hand, Mad Paws is your go-to solution for all things pet care.

What to expect from the brand campaign launch

Backed by an investment from Seven West Media, our new TV commercials will be the first of many ways we’re bringing the ‘Press Paws’ message to life. You’ll also see our campaign across social media and digital platforms. 

Stay tuned as we continue to roll out this exciting campaign. And remember, when you need a break from the hustle and bustle of pet care, Mad Paws is here to help you ‘Press Paws.’

The creative execution

The “Press Paws” brand campaign has been thoughtfully crafted to resonate with a diverse range of Pet Owners, addressing their unique needs and concerns. 

Which of these scenarios resonates most with you?

1. The pet parent with travel plans:

The excitement of an upcoming holiday comes with a considerable amount of planning. Attempting to lock in a ‘cheap and easy’ solution for her pet while she’s away, she enlists the help of her work colleague.

What Carol didn’t anticipate was that this wouldn’t give her pet, Mr Stinky, the best care. Distracted by his own interests and lifestyle, Mr Stinky has been left to fend for himself. Out of routine and missing his fur mum, Mr Stinky is becoming a little destructive – leaving clear signs that he’s not happy with the arrangement.

Enter Mad Paws who provide personalised pet care delivered by trusted, reliable Pet Sitters.

2. The time-poor parent:

Featuring everyone’s bestie, Yvie Jones (well-known from her spot on the couch on Gogglebox Australia), this TVC is unfortunately a little too familiar to pet parents!

After a long day of work (and three meetings that could have just been emails), Sarah comes home to the ever-present smell of a surprise that Pooky has left…somewhere in the house. This comes after having asked the family to walk Pooky. Clearly that didn’t happen!

Juggling multiple responsibilities and feeling overwhelmed by the demands of family life, Sarah can press paws on unreliable family members!

Mad Paws offers a convenient and caring solution, providing pet sitting services such as dog walking.

3. Owners of pets with health issues:

Juggling our pets’ health needs is a lot like our own. A necessity to keep in the best shape, but can also be the last thing on our mind after busy days/weeks/months.

With demanding schedules, we’re all guilty of forgetting to pick up their supplements, parasite treatment, as well as their vet-prescribed medication. Take Willy, for example, who’s currently preparing dinner for date night with Monique.

Although not part of the date night plans, Willy’s dog Goose is incessantly scratching because of a skin condition. Willy’s now in the dog-house, having forgotten to order his pet’s medication. A bit of a mood killer… With Mad Paws, however, you can ‘press paws’ on date night interruptions!

Whether they’re incessantly scratching, letting out some pungent pops because of a digestive issue, or something else unpleasant for them (and you), you can ‘press paws’ on forgetting their pet medication & healthcare, with Mad Paws Pet Store in your pocket!

Watch all the commercials >

Broadcast on the Seven West Media network, including Channel 7’s free-to-air TV and BVOD (Broadcast Video on Demand) services, let us know what you think!

And, join in the call-out for “Australia’s Biggest Little Sh*t”

In conjunction with the “Press Paws” campaign, we’re launching a social media-led competition. A search to find Australia’s biggest little sh*t!

From 25 August – 22 September 2024, we’re asking the public to share photos, videos, and stories of their pets at their most mischievous moments. 

All for the chance to win a loot of prizes to the value of $31,500! And, the major prize winner and their naughty pet gets to star in our next ad campaign!

Got a story you think will rival all others? Enter now > 

For those with perfect pets who could never be naughty, feel free to follow the fun on our socials. We’ll be posting the entrants and it’ll be up to the public to vote for the winner.

Find out more on the Mad Paws official Instagram.

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